2 years ago, a huge portion of the emails I received from my audience looked something like this:
“Marcus, just found you recently and have been reading all your stuff…”
Today, these very same types of emails tend to look like this:
“Marcus, just found you recently and have been listening to all of your stuff…”
It’s the same email with one monumental difference.
The Power of Listening over Reading
The shift above didn’t hit me until recently but as I’ve contemplated this movement and the way people are engaging with content it all makes very obvious sense:
Podcast listeners become way more loyal, engaged, and connected than blog readers.
Now don’t get me wrong folks, as I’m clearly aware using text (blogging, ebooks, etc.) is still definitively farther reaching than podcasting because of the fact that so many people still don’t consume their daily content through listening.
Nor does Google appreciate audio for search engine purposes.
But I think if we’re all being realistic about where we’re headed, the “future” of the way we consume information will be through audio and visual much more than it will be through text.
Furthermore, let’s take a deeper look at the benefits of podcasting and why it fits today’s digital consumer so very well:
Visit Why Podcasting is Becoming Better than Blogging for Building Trust, Engagement, and Loyalty to read the rest of the article.
My Personal Thoughts:
There are some good thoughts in this post, especially if you’re on the fence about whether starting a podcast is something your business or brand needs. However, with the proliferation of smartphones, more people are using the internet in general on a handheld device, not just for listening to content but reading as well. The author makes the assumption in his first point that the majority of podcast listeners listen to them while driving to work and can’t be distracted by reading.
What about the vast number of people commute, and therefore can do either reading or listening?
Keep blogging, AND start a podcast. Don’t give up one for the other.